• 02/08/2016 Online Business 101 Digital Marketing

    What is Pay-Per-Click Advertising?

    As a business owner with minimum to no knowledge of digital marketing, it’s pretty easy to discount the role of online advertising, and to think that paying to appear higher in search engines means wasting money, or “giving money to Google” and getting nothing in return.

  • 11/02/2016 CMS

    Everything About Umbraco

    What is all about? Umbraco is a friendly open-source Content Management System and is one of the most widely used .NET Content Management Systems. It is free and offers great flexibility and extensive capabilities. Currently there are over 250 000 websites built with Umbraco CMS. Our company has its own share of Umbraco sites. It is our preferred .NET CMS for small-scale websites.

  • 12/07/2016 Digital Marketing Online Business 101

    What is Email Marketing?

    The purpose of any marketing campaign is to generate leads and to support the efforts of the sales team. If you’re not an online marketer, you may not be aware of all the digital solutions available today, that enable you to optimise, automate and measure almost all your marketing activities. From social media scheduling to SEO reports and conversion optimization, there’s a tool and an automatic solution for almost any marketing activity. However, there’s one area in this field that requires human touch for outstanding results, and that is email marketing.

  • 24/12/2015 Social Media Digital Marketing

    The #Hashtags

    Nowadays Hashtags are everywhere. Lots of people use them on daily basis and some overdo it. Keep on reading to learn the basics of hashtagging and hashtag etiquette.

  • 14/12/2015 Social Media Digital Marketing

    Facebook Ads for promoting a page, do we need them?

    Nowadays, Social Media is everywhere. We use it for communication, for news and for fun. Facebook in particular, has become the biggest social network with around 1 billion users and it is usually the first social network with which people start their social media experience. People use it for photo sharing, news consumption, games, personal expression and much more. It has even become a tool for business.

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