Results in category 'Digital Marketing '
What is Pay-Per-Click Advertising?
August 2, 2016

As a business owner with minimum to no knowledge of digital marketing, it’s pretty easy to discount the role of online advertising, and to think that paying to appear higher in search engines means wasting money, or “giving money to Google” and getting nothing in return.

Read More
What is Email Marketing?
July 12, 2016

The purpose of any marketing campaign is to generate leads and to support the efforts of the sales team. If you’re not an online marketer, you may not be aware of all the digital solutions available today, that enable you to optimise, automate and measure almost all your marketing activities.
From social media scheduling to SEO reports and conversion optimization, there’s a tool and an automatic solution for almost any marketing activity. However, there’s one area in this field that requires human touch for outstanding results, and that is email marketing.

Read More
The #Hashtags
December 24, 2015

Nowadays Hashtags are everywhere. Lots of people use them on daily basis and some overdo it. Keep on reading to learn the basics of hashtagging and hashtag etiquette. 

Read More
Facebook Ads for promoting a page, do we need them?
December 14, 2015

Nowadays, Social Media is everywhere. We use it for communication, for news and for fun. Facebook in particular, has become the biggest social network with around 1 billion users and it is usually the first social network with which people start their social media experience. People use it for photo sharing, news consumption, games, personal expression and much more. It has even become a tool for business.

Read More
What is URL shortening?
November 9, 2015

Have you recently seen links like or on your social networks? Probably, “Yes”. This is because they are everywhere. These strange looking links are actually shortened URLs. So, you may wonder why someone would want to shorten their URL? Well, there are a lot of benefits to do this as we shall see. But first how do they do it?

Read More